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Best Bookmaker Promotions – Online Betting Bonuses for UK Players

If you’re here, then chances are you like to place a bet, along with millions of other punters in the UK. Nailing a profit may be tricky, but the process behind betting is a very simple one – just pick a sporting event, look at the odds involved, and stake your chosen amount on your selection. Many bettors carry this out and then leave a site, so why are the sportsbooks so keen on trying to provide the best sports betting offers? Why, if bettors spend so little time on their website, are there so many betting promotions lined up on their own, dedicated page? Further offers are sent directly to customers, so are the sports betting websites wasting their time? It’s all about providing extra value, and if those customers were to stop for a while and take a look at what’s on offer, they could be in line for some generous boosts and bonuses. But what form do these sports betting bonus offers take, and how can you claim them? These betting deals take many forms, and some will start when you sign up for a new account while others are available on a daily basis. There are many ways to find them, too, so read on for our comprehensive guide to making the most from bookmakers’ promotions.

Best Bookmakers Promotions in May 2024 – Best Online Betting Offers List

Rank Bookmaker Bonus Turnover Min Odds Review More
Up to 100,000 USDT every week 10x bonus amount No requirements Review Coming Soon CLAIM BONUS T&C’s apply
Up to $1000 10x bonus amount No requirements Review Coming Soon CLAIM BONUS T&C’s apply
Up to $500 7x bonus amount No requirements Review Coming Soon CLAIM BONUS T&C’s apply
Up to $2500 20x bonus amount No requirements Review Coming Soon CLAIM BONUS T&C’s apply

How to Get a UK Betting Promotion

These offers are not compulsory, and it’s down to the individual customer to decide whether to take them up. Sometimes, the best sports betting bonus is loaded automatically, and you can see it on the top bookmakers’ homepage or, it’s offered to you when you add a bet to your betslip. Other times, you may need to enter a promo code for the betting bonus that you need to find on the betting site or their social media platforms, or you may receive one in your inbox. To find out about regular sports betting bonus deals , it’s important to follow your bookmaker on social media and to sign up for any newsletter feeds. Allow them to send SMS messages, too, as many betting promotions are sent via text.

The New Customer Betting Offers – A.K.A The Welcome Bonus

How to find the best bonus offers and betting deals online Offers begin at the very start of a relationship, and the vast majority of bookmakers now offer a sports betting sign-up bonus. This is by far the most popular type of bonus, and it’s offered at almost every good betting site in UK. A sign-up sports betting deal can take a number of forms. Many offers will match a customer’s opening deposit and add bonus funds to their new account. These betting sites’ deposit offers can vary between 50% to 100% or possibly even higher, but the thing to look for is the monetary value of the upper limit. Those with £100.00 on the table or more will offer the best sports betting bonus in this respect.

The Wagering Requirements to Keep in Mind

Players should check all terms and conditions relating to sports betting bonus offers, but one of the most important points to look for is a wagering requirement. This can also be referred to as a rollover, and it requires the customer to play through the amount of their deposit and/or bonus a certain number of times before any profits can be withdrawn. As an example, let’s say you have deposited £50.00 with a sportsbook and they have matched that figure by 100%, giving you a total of £100.00. The bookmaker in question then states that there is a 7x wagering requirement. That means that you will have to stake £700.00 in qualifying bets before you can withdraw any subsequent profits. As a further point to note here, the bookmaker in question is also likely to apply rules on the bets that you make and the length of time you have in which to complete the betting bonus rollover. Once again, the exact details will vary, but typically, you might expect to make bets at minimum odds of 4/6 and to complete the cycle within 30 days. Another issue to consider when looking for betting account offers in the UK is that sometimes the bookies may have requirements for the type of payment method you use to make your first deposit. For example, certain sites may not accept deposits made via e-wallets such as Skrill as qualifying for their deposit match offer.

The Oh-So Rare Betting Signup Bonuses – Also known as No deposit bonus upon registration

On some very rare occasions, a bookmaker may offer a sports betting sign-up bonus that doesn’t require the customer to make any deposit. These are becoming increasingly rare but some remain, and they are worth looking out for. These betting account offers with no deposit deal with small sums of money – usually £5.00 – and there are a number of limitations and conditions attached. They will also tend to come with very high rollover requirements so refer back to the previous section for the guide as to how these work. In summary, it may be quite hard to withdraw any profits from a no-deposit sports betting bonus, and a good approach is to use it to become accustomed to a bookmaker’s website before getting involved with a financial commitment of your own.

The Popular Free Bets and How do Free Bets Work

Another form of sports betting sign up bonus will issue a series of free bets. The monetary amounts here can be lower, but on the plus side, they are very quick and easy to use. Typically, a bookmaker may ask new players to open an account, deposit £10.00 and make a qualifying bet at the same figure. Once that opening bet has been settled, a series of free bet tokens – usually between £20.00 and £30.00 – will be sent back to the account holder. Free bets can also be issued at any time during the life of an account, and are some of the most popular betting offers for existing customers on mobile devices. We’ve just seen how they can appear when a customer signs up for a new account but what else can the average bettor expect?

What Types of Free Bets Are There

Free bets can be issued in a number of sports and on a number of possible outcomes. We’ve seen how they can be used as part of a sign-up sports betting bonus, but once you’ve signed up for an account, there are many deals available on an ongoing basis. What is a good sportsbook bonus? A recent introduction to the list is widely known as a free bet club. This is among the best sports betting bonus systems around as it rewards loyalty in a big way. Terms will vary depending on which bookmaker is involved but typically, you might bet £25.00 each week and get a free bet of £5.00 when you complete the qualifying cycle. Elsewhere, many free bet offers are tailored to accumulator bets commonly known as Acca Insurance deals. Betting accumulator offers would typically pay out if one leg of a straight line multiple fails to come in. Other free bet offers can come in for a host of one-off bets. Bookmakers are getting more creative now so we might see free bet tokens returned in football’s Correct Score market if the game finishes 0-0. Alternatively, a common horse racing offer returns free bets if your horse loses out to the favourite.

How to Find and Claim the Best Free Bet Offers

Free bet offers are all around but how do you find the best of them? Here are some of the best bookmakers for free bets and other sports betting bonus offers. We recommend logging on to these accounts on a daily basis and subscribing to their social media channels to find out more, like their betting offers this weekend.
  1. bet365 - This bookie starts with one of the biggest sign-up bonuses around. It’s a 100% match on your opening deposit, and it can stretch all the way up to £100.00. This is also one of the busiest sites in terms of offers with a choice of free bet deals every day. Click on the promotions tab to find out more.
    Best Bonus Conditions Offered
    • Min 1.50 odds
    • Min £5 deposit
    • 7 days to claim
    • Loyalty club
    £50 In Free Bets
    Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required #AD
  2. 10Bet - On sign up, 10Bet have arguably the best sports betting bonus around with a 50% on matched deposit worth up to £50.00. In terms of free bets, their betting offers are subject to change, but there are regular deals in horse racing and football markets. Sums of £10.00 are involved each term, and there are fair and straightforward terms. To access details, head to the 10Bet homepage and then click on the promotions tab. A full rundown of current offers will then appear.
    Excellent range of live markets
    • Min 1.6 odds
    • Min £10 deposit
    • Fast payout
    • 7 days to claim
    100% up to £50
    New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ #AD
  3. 888Sport - They are among the most active bookmakers when it comes to issuing offers, and they are one of the first places to check out if you are looking for the best sports betting offer. In terms of free bets, it starts at the beginning when £30.00 in freebies are handed back in return for a sign-up, deposit and £10.00 qualifying bet. These free bet offers continue once a player has been signed up. Among the changing offers, is an Acca Insurance Promo which provides a free bet token is one leg of a qualifying multi fails to land.
    Competitive odds for many different sports
    • Min 1.5 odds
    • Min £10 deposit
    • In-Play and Live Streaming
    • 7 days to claim
    Bet £10 Get £30 + £10 casino bonus
    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply #AD 18+ BeGambleAware
  4. Betfair - While Betfair is known mainly for their exchange, if you switch to the sportsbook then the best bonuses can be found. When they complete sign up, sports betting customers can get £100.00 in free bets after placing £50.00 in qualifying stakes.Once on board, the ongoing promos aren’t quite as frequent, but in terms of a sign-up deal, it might be fair to say that this is the best sports betting bonus around.
    Most popular betting exchange
    • Min 1.5 odds
    • Min £10 deposit
    • Wide variety of markets
    • 7 days to claim
    Bet £5 Get £20
    New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly #AD
  5. Unibet - Like all sports betting sign up bonus deals, the offer at Unibet is subject to change, and this is a bookmaker who is frequently bringing in new promotions. This is one of the best sportsbooks in regards to ongoing deals. Offers here have included refunded losing stakes in the football markets when an injury-time goal is scored, and there are many deals to take advantage of.
    £40 Cash Refer a Friend Bonus
    • Min 1.40 odds
    • Min £10 deposit
    • 7 days to claim
    • Acca Rush
    Money Back as a Bonus up to £40 if your first bet loses + £10 Casino
    18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD
  6. Royal Panda - The popular Royal Panda casino opened up their sportsbook recently, and in a short space of time, it has proved to be very popular with punters. They start with a sports betting welcome bonus, and this is a £20.00 free bet which is easy to claim. Ongoing promotions have yet to really take off here but that £20.00 is a good way to kick off your account.
    Royal Panda
    Easy to use platform
    • Various special bets
    • Min £10 deposit
    • Many asian handicap lines
    • Reputable operator
    T&C’s apply, 18+.
  7. Paddy Power - Paddy Power list a host of free bets, and this is one of the busiest places to play when it comes to finding sports betting bonus offers. Once again, there is a welcome deal, and while this has changed frequently over the years, 2019’s offer comes in the shape of a £10.00 free bet. Once you’ve signed up here, there are lots of promos available on a rotating basis. At the time of writing this included a weekly free bet club: This type of deal is becoming more common among sports betting bonus offers, and in this instance, it provides weekly free bet tokens when you meet certain staking requirements.
    Paddy Power
    Suitable for football lovers
    • Quick withdrawals
    • Min £5 deposit
    • Incredible range of sports
    • Cash Out
    Bet £10 Get £30 Bet
    T&C’s apply, 18+.

Terms and Conditions of Free Bets

It's important to understand how free bets work. Bookmakers will have different terms and conditions, but across the sportsbooks, there are certain things to look out for. When we talk about free bets as the best sports betting bonus, we are actually referring to a free bet token. The bookmaker in question won’t issue a free bet as a cash sum so you can’t withdraw it, but you can use that token for another bet. Look out to see if there are any minimum of maximum odds requirements, but perhaps the most important point is expiry dates. With some bookies, you may have up to 7 days in which to use a free bet token, but with others, the short shelf life may be reduced to 4 days.

Can Free Bets Winnings Be Withdrawn?

With a free bet token, there is unlikely to be any wagering requirements but do check this point under terms and conditions just in case. Therefore, you should be able to withdraw any profits that you make from a free bet. The important point to note with sports betting bonus offers of this kind is that your stake is not returned with any winnings. Only the profit is paid back into your account, and the amount of the token would be excluded.

More Online Betting Deals and Promotions

It’s easy to find the best sports betting bonuses around, and they are certainly worth looking out for. The benefits will hopefully now be obvious, and the main aim for each bookmaker is to keep you coming back to their site. To do this, they offer betting promotions that provide much more value.

Event Specific Bonuses

Many of the best sports betting offers will appear when the big sporting events appear on the calendar. We’re talking about, among others, the FA Cup Final, Wimbledon Tennis, Six Nations Rugby, any of golf’s Majors or any world cup tournament for high-profile sports. The betting promotions that drop in at this time will be very specific: for example, maybe there will be a big enhanced odds deal on the British Open golf if Tiger Woods finishes in the Top Ten. With that in mind, bookies’ promotions pages need to be checked whenever these big events come along.

Acca Insurances

We’ve briefly touched on Acca Insurances, but these are widespread offers now, so it’s worth mentioning them again. These will typically work when you pick a straight line multi of four bets or more. If all four picks come in, then you collect a profit in the usual way, but if just one loses, a refund of your stake will be made. The limit can be between £10.00 and £25.00, and those refunds are usually made as free bet tokens.

How You Cash out the Betting Promos and Bonuses is Important

This is a fairly new introduction to the list of sports betting offers, but it’s proving to be very popular. To take advantage, punters need to place a bet, let’s say on Liverpool to win a football match at 2/1. Maybe Liverpool are winning with ten minutes to go: at this point, the bookmaker in question may offer a cashout option at reduced odds of Even Money. That’s just one example of where cashout can be claimed, and there are countless others with most sportsbooks now picking it up.

Cross-Platform Bonus and Betting Deals

Most sportsbooks also have a casino side to their operation. Separate poker and bingo sites exist too, and this is where a cross-platform bonus applies. As an example, a sportsbook may send an email or SMS which offers a set of free spins at their casino. Cross-platform offers can take different forms, and the best way to spot them is to sign up for email and text notifications.

Reload Bonuses

A reload refers to a second deposit – one that is made after you set up an account and add some initial funds. Once you’ve taken up your first sports betting sign up offer, the bookmaker in question will then add a follow-up offer on your second deposit. Once again, this may come in the form of a matched depositor; it can be a series of free bet tokens.

Betting Cashback Offers

A cashback offer is very distinct, and the offers work in completely separate ways. With cash back, you will receive a reward depending on your deposits and how much you play. This is another type of offer where the terms will vary, but perhaps, there will be a 5% cashback if you bet £500.00 or more in a certain week. As the name would suggest, you should expect to receive bonus funds as a straight cash payment as opposed to free bet tokens.

Live Betting Offers

In-play betting is one of the success stories of the digital age, and a number of betting promotions are tailored to the live markets. Once again these are varied, and they can usually be found on the promotions page of the bookmaker in question. Offers may be similar to the free bet club where tokens are awarded every week when you hit certain staking requirements. Others may just list a small free bet for your first live stake, but many bookies are now offering specific promos for in-play betting.

Mobile Bonus

You can cash out with bet365's App while watching your favorite game. Playing on mobile is becoming increasingly popular too, and once again, this is an area where the bookies are targeting. A sports betting bonus here can sometimes be issued, and all it takes is for the customer to download the app. The sums involved here are quite small – usually set at £5.00 – but this is a quick and simple way to get involved with betting on the go.

Referral Bonus

Lots of e-commerce sites publish a “refer a friend” offer, and the betting industry is no exception. Not all sportsbooks do this but there is a growing number who get involved, and the rewards can be generous at times. Some bookies may issue a straight cash payment or maybe a free bet token which could be worth up to £20.00. On very rare occasions, a percentage of your referral’s stakes may be sent back, but this is less likely.

Guaranteed Best Odds Offer

A best odds guaranteed system can vary depending on the sport involved. It’s most commonly seen in horse racing, and it works in the following way: Bettors take an ante-post bet at a certain price, and the horse wins: If the race is run and the winning SP odds are longer than that ante-post figure, the bookmaker will pay out at the longer of the two. Alternatively, a bookmaker may guarantee their odds on any other sport and state that they will match prices found elsewhere.
Bookmaker Deposit Bonus Wagering Free Bets ACCA Cashback Loyalty Club
Up to 100,000 USDT every week* 10x bonus amount Yes No Yes Yes
*T&C’s apply
Up to $1000* 10x bonus amount Yes No Yes Yes
*T&C’s apply
Up to $500* 7x bonus amount Yes No Yes Yes
*T&C’s apply
Up to $2500* 20x bonus amount Yes No Yes Yes
*T&C’s apply
T&C’s apply, 18+.

Loyalty Programs and VIP Bonuses

As we’ve seen, a number of bookmakers are starting to introduce loyalty programmes. These have been around for a while, but the weekly free bet club deals are really starting to gather momentum. Loyalty has always been rewarded by those bookmakers who quote ongoing promotions. These deals can be used on a daily basis, and if you bet on certain multiples or on the sports that they relate to, this is another way to reward loyalty. At the top end of the scale, it’s worth aiming for a VIP loyalty programme if you can. These are for high rollers, and there could be weekly stakes of £500.00 involved. However, cash rewards are much higher too, so these are certainly worth a look.


  • Q: Can I receive a deposit bonus even though I already have an account with the bookmaker in question?

  • The short answer to this question is ‘no.’ Bookmakers stipulate that their sports betting welcome bonus is only available to one member of a household and it’s a one-time-only deal. Duplicate accounts will be rejected.
  • Q: I’ve not received my sign-up offer, what should I do?

  • In the first instance, check that you have met all of the requirements set under terms and conditions. Points to note include checking you have met the minimum deposit and you have not used any excluded funding methods. When you are sure you have complied, raise the query with the bookmaker’s customer services.
  • Q: Can I combine deposit bonuses with other promotions at the bookmaker?

  • A sports betting sign up bonus is a one-off deal for customers who register for a new account. It’s not repeatable, and bookmakers stipulate under terms and conditions that it cannot be used in conjunction with any other promotion.

Now You Know All About The Bookmakers and Their Betting Offers

There are indeed lots of advantages with this type of sports betting bonus. Depending on the type of betting promotion, odds boost could give higher returns. Free bet tokens could give the customer a second chance of landing a profit, and in every case, there is the chance to earn some extra cash. There are some potential downsides with these betting promotions, and the most obvious of these is the wagering requirement. If you’re just looking to get in quickly and claim a quick deal, then this may not be for you as the rollover requires significant extra stakes. However, the experienced and dedicated punter may be happy enough to play through the additional requirement. There may also be limited markets for an offer; football attracts the most deals, so if you don’t like to bet here, then you may find that your bookie doesn’t offer too much additional choice. There is also a question of validity and short expiry dates of the promos themselves. Overall, the advantages do outweigh the disadvantages, and that’s why you’ll see the most experienced of bettors looking to make the most from sports betting sites’ offers and promotions. Ultimately, it’s all about choice. No sportsbook is forcing their customers to accept an offer so they can either take it up or simply decline it. The important point is to check all terms and conditions and for the individual to decide whether or not the offer is right for them. Keep that in mind, and you can find the best sports betting offer to meet your needs.

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