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Top Rated Sites for Football Betting in the UK

This guide intends to point you in the direction of football betting sites that are ideal for the sport. At the same time, it will tell you exactly what to look out for if you’re looking for a sportsbook of your own moving forward.

Football is a sport that offers tons of scope for side markets, and we’ll also underline the most popular markets to bet on. The top tournaments are analysed, and we’ll also touch on live bets and live streaming as we assess the top football betting sites online.

Top Rated Bookmakers to Bet on Football

Bookmaker Tournaments Highlights Bonus More
  • Best for live football
  • Early markets
  • Generous welcome offer
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  • Best for live football
  • Early markets
  • Generous welcome offer
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  • Best for live football
  • Early markets
  • Generous welcome offer
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  • Best for live football
  • Early markets
  • Generous welcome offer
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Comparison of the Best Football Bookmakers

  1. bet365

    They are known among the betting community for their live markets, and bet365 are among the first options for those staking in-play. There are more live options than anywhere else, and the odds here are exceptional.

    It shouldn’t, however, be forgotten that bet365 are also very strong in the pre-match markets. They have excellent odds and one of the biggest choices of markets around.

    Best Bonus Conditions Offered
    • Min 1.50 odds
    • Min £5 deposit
    • 7 days to claim
    • Loyalty club
    £50 In Free Bets
    Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required #AD
  2. Unibet

    Unibet are often known as a good all-round bookmaker, but little is spoken about their live platform. Those who use them feel that they are one of the top football betting sites when it comes to in play markets, and they may even be second only to bet365.

    Unibet list lots of promotions, they have competitive odds, and Unibet TV is a comprehensive live streaming service which is available for customers with funded accounts.

    £40 Cash Refer a Friend Bonus
    • Min 1.40 odds
    • Min £10 deposit
    • 7 days to claim
    • Acca Rush
    Money Back as a Bonus up to £40 if your first bet loses + £10 Casino
    18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD
  3. Betfair

    Betfair are the best-known betting exchange, and the way that the platform works means that customers may find much better odds. As opposed to traditional football betting sites, you are actually staking against other customers.

    The market effectively sets its own odds, and that’s why some extra value can be found at times. Betfair also have a traditional sportsbook, and they tick all the usual boxes in regards to promotions, competitive odds, and a wide choice of markets.

    Most popular betting exchange
    • Min 1.5 odds
    • Min £10 deposit
    • Wide variety of markets
    • 7 days to claim
    Bet £5 Get £20
    New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly #AD
  4. 10Bet

    Of the newer sportsbooks, 10bet are arguably the most impressive with a generous welcome offer plus regular ongoing offers. Customers are often sent bespoke deals so remember to opt in to notifications via email or SMS.

    10bet can also publish price boosts, so look out for those, and there is a wide coverage of some of the lower leagues and cups from around Europe and beyond.

    Excellent range of live markets
    • Min 1.6 odds
    • Min £10 deposit
    • Fast payout
    • 7 days to claim
    100% up to £50
    New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ #AD
  5. William Hill

    The William Hill organisation has been trading since 1934 and have therefore built up a huge amount of trust among their customer base. That’s an important element when choosing a bookmaker, and Hills are the best in this respect.

    William Hill also list one of the best ranges of promotions around, and there is always an offer to be found. Many of those promos relate specifically to football markets, and they can add more value to regular, competitive odds.

    William Hill
    Excellent range of live markets
    • Min 1.50 odds
    • Min £10 deposit
    • Fast payout
    • 7 days to claim
    Bet £10 & Get £30
    *New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. #AD

How to Bet on Football

To bet on football, you’ll need to know which markets are available. All of the best betting sites for football will have options for tournament winner and match winner, but there is far more potential for side bets.

Individual markets for players will include first goal scorer, last goal scorer and anytime scorer. Discipline bets can also be in place, such as whether a specific player will receive a yellow card. Team bets will also be issued, including Both Teams to Score and Total Goals.

How to Bet on Football matches?

A lot of websites also offer odds for handicap betting. This is a type of bet where the sportsbook will offer a theoretical head start to one of the two teams taking part. For their opponents to deliver the profit, they must win the match by the number of goals specified.

Handicaps can be used in a number of different ways, and it can help with finding longer odds in a match where there is a clear favourite.

The best football betting sites include those that have the most markets for the sport.

Bettors should also be looking for the best odds. The sportsbooks that are recommended here include those that offer consistent value for all types of football betting. In summary, the best betting sites for football are those that provide a perfect mix of choice and value.

Live Betting on Football

Football is the most popular sport among the betting community, and that principle applies whether you’re staking pre-match or in the live markets. In the main, football betting sites have the same markets available in their live platform, so, once again, you can expect to see match winner, anytime goalscorer, both teams to score and more.

There may also be additional markets, including next goalscorer, which are unique to in-play betting.

To supplement their live betting service, many football betting sites UK offer live streaming as part of the package. It’s advisable to check on the access requirements where there is live streaming of the top football matches. The majority of football betting sites will simply ask that you have funds in your account, but some may ask that you stake on the game that you intend to watch.

The Major Tournaments

Betting on top football events

All of the best football betting sites should be providing extensive markets for the favoured events in their target countries. For bettors in the UK, this means listing bets for the English Premier League, the Scottish Premiership and both of the knockout tournaments that are played by English and Scottish football teams.

On a wider scale, football fans in the UK will follow their favourite teams in the Champions League and Europa League. These are the biggest club competitions for European sides, and the top football betting sites should be looking to list markets.

On a global scale, the biggest tournament of them all is the World Cup. Played every four years, this is the time when the best national teams compete against each other for the biggest prize in the sport.

Football throughout History

Football is one of the oldest organised sports in the world, and, in the modern day, it has overtaken horse racing to become the most popular option among the betting community.

Competitions such as England’s top flight division, which was set up in the 19th century, and the World Cup, which came along in 1930, are the oldest in any sport.

To get the best experience from betting on the sport, you should first find the right bookmaker. There are many football betting websites, but some are better than others. We’ve made some recommendations, but you can use the criteria mentioned to analyse your own choices too.

Making regular returns from those online football betting sites isn’t going to be quite as easy but, with plenty of research into form, head to head stats and betting strategies, you can turn the odds in your favour.


  • Q: How Do I Choose the Best Betting Sites for Football?

  • Follow our recommendations and look for a good mix of choice and value. Choice should come from a range of football markets, while value comes from competitive odds.
  • Q: How Do I Place a Football Bet?

  • Find your betting site and scroll to the match you want to bet on. Click on the odds, which are shown next to your choice. A betslip will now open on the page. Enter the amount that you want to stake and click to confirm.
  • Q: Do All Sportsbooks Offer Live Betting on Football?

  • All football betting sites should offer some form of live options. However, the list of games varies between bookmakers, so remember to look for those who offer the most choice.
  • Q: How Does a Both Teams to Score Bet Work?

  • If you are betting ‘yes’ on Both Teams to Score in a match, the two sides need to find the net in normal time. It doesn’t matter whether there are own goals, as long as the game finishes in a minimum 1-1 scoreline, then this bet will pay out.
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