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Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #AD

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* 18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD

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New customer offer, 18+. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. #AD

NoviBet Review

NoviBet is one of the newer sportsbooks in the industry. Set up in Greece in 2011, it has rapidly grown in popularity and has established a presence across Europe. In this NoviBet review, we will be t...
aking a closer look at every aspect of the NoviBet site, from the depth of markets offered to the quality of their promotions, giving you the complete low-down..
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  • NoviBet
  • BonusUp to £25
  • RegulationUKGC
  • MobileYes
  • MarketsFootball, Tennis , Horse racing
  • N/A
* T&C’s apply – 18+; Click CLAIM BONUS for details

Energetic Layout

Many modern sportsbooks opt for a clear, clean style, but NoviBet appear to have taken the opposite approach. As a result, their site is busier than most, although the distinctive colour scheme of turquoise, grey and orange serves to make the layout a little clearer.

There are certainly a lot of options presented to you when you log onto this site. All of the sports that NoviBet cover are listed down the left-hand side, while the centre of the screen is packed with information on in-play and upcoming markets, and the right-hand side includes a betting slip and details of the latest promotions.

That said, once you get used to where everything is on the home page, the layout starts to make sense, and navigating the site is straightforward and speedy. Overall, while they certainly pack a lot of information into the home page, it isn’t too over-whelming and the pleasing colour scheme serves to make things as clear as possible.

Fast Registration

NoviBet have streamlined the registration process, and it works a lot more quickly than other sites. For a start, when you click on the orange Register button on the top right of the page, the registration form appears on one page, so no need to click through a series of forms.

Once you’ve filled in the relevant personal and banking details, the account is registered, and you’re ready to go. NoviBet do reserve the right to ask you to verify your account, by providing some form of government-issued ID such as a passport or driving licence, but this does not appear to be required for every punter who registers.

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Bookmaker Rating Highlights Cash Out Bonus More
  • Wide Range of In-Play Markets
  • Huge Range of Markets
In Bet Credits
50% Up to £50
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+. #AD
  • Wide range of payment methods
  • One of the widest range of markets
In Free Bets
Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #AD
  • Live Streaming
  • In-Play Free Bet Club
Money Back as a Bonus
up to £40
* T&C’s apply, 18+. More:
18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply. #AD

* T&C’s apply, 18+.

Effectively Licensed Site

You can often judge the reliability and safety of a site by the gambling authority with which they hold a licence and NoviBet’s credentials are impeccable.

The site is operated from the Isle of Man and licensed by the UK Gambling Commission, the most stringent regulators in the gambling industry. For additional reassurance, the site also works with the betting arbitration service IBAS, along with problem gambling organisations Gam Stop and Gam Care. Their odds are also verified as 100% fair by Go Daddy.

Impressive Range of Bonuses

The betting industry is extremely competitive when it comes to welcome bonuses as sportsbooks all compete to attract new customers, but even in such a crowded field, NoviBet stand out for the quality of their bonuses and promotions.

As soon as you set up your NoviBet account and make a deposit of £10 or more, you will be eligible for the NoviBet Welcome Bonus. This is triggered when you make a first accumulator bet of at least £10 at odds of 1.7 or higher, in which case NoviBet will match your first bet by 100% up to a total amount of £25. This is an excellent offer even by modern standards.

In addition, NoviBet go to great lengths to retain the loyalty of customers, offering a host of regular features and promotions, including Accumulator Insurance on betslips containing five or more selections, Acca Price Boost, which increases the price of any accumulator bet, and a Live Betting Promotion, in which football bets lost to goals scored after 88 minutes will earn a complete refund. All in all, NoviBet provide one of the best bonus portfolios in the industry.

Industry Leading Market Depth

Another area in which NoviBet are leading the way is in the depth of markets they offer for each sports event they cover. Nothing is more frustrating than finding that your favourite sportsbook doesn’t give you the option of making the bet you’ve decided on, but that is unlikely to be an issue with NoviBet, which offers industry-leading depth to its markets.

Most events have a huge array of markets to choose from, and when it comes to football events, the number of markets you can bet in may even reach 150! That is a long way ahead of even some of the major sportsbooks out there, such as Bet365 or 888, and is one reason why NoviBet has grown in popularity with betting purists.

Competitive Range of Sports

NoviBet make it possible to bet on 29 Sports.

One important consideration when deciding which sports book to use is the range of sports they can enable you to bet on. While NoviBet don’t cover every sport – there are no Aussie Rules or horse racing markets – they do make it possible to bet on 29 sports, including politics and entertainment markets, and they cover all of the most popular sports in depth, particularly football and tennis, for which their coverage is excellent.

Streamlined Betting Process

Making a bet with NoviBet is a straightforward task, as the sportsbook is streamlined for quick and easy betting. As soon as you click on your selection, it appears in the turquoise betting slip on the right-hand side of the page.

The betting slip is clearly-laid out and easy to use, and gives you the options to change your stake, back a selection each way, combine it with other selections into a multiple or to add one of the popular NoviBet promotions, the Acca Price Boost.

Dynamic Live Betting

Live Betting has really taken off in recent years, and NoviBet have been able to develop an effective and dynamic live betting service to cater to in-play fans.

A list of In-Play markets can be opened by clicking on the In-Play option at the top of the page, which will open up a choice of all the matches that are currently in play and all upcoming live betting matches. As well as a display showing the latest live odds, you can also see an interactive infographic showing what is happening in the game, including important details, including red or yellow cards and possession stats.

This interactive feature helps NoviBet to stand out from the crowd when it comes to live betting, and their easy-to-navigate in-play section, which also offers crucial match statistics to help you make your bets, is one of the best around.

Fast Banking

Sportsbook users want to have an array of banking options at their disposal, and NoviBet cover most of the popular options, including PayPal, Skrill, Visa and Paysafecard.

In addition, the site offers one of the fastest banking systems we’ve come across, including the ability to make withdrawals at the weekend, and the absence of any monthly withdrawal limits. That is a welcome concession to sports book users, and along with the fast withdrawal times of less than 48 hours for e-Wallet users, helps to make the NoviBet banking system one of the most effective and user-friendly in the industry.

Fully Compatible Mobile Site

Details About the Bookie
  • Established: 2011
  • Company: Novigroup Limited
  • Licence: Available
  • Live chat: Yes
  • Email:
  • Customer support: 24/7
  • Address: PO Box 227, Clinch’s House, Lord Street, Douglas, Isle of Man, IM99 1RZ

Unlike some sites, NoviBet doesn’t offer a dedicated app, but it compensates for this by offering punters a mobile site that is fully optimized for all devices. Whether you are using Android, iOS or Windows to access the NoviBet sportsbook, you will find that the mobile site operates just as smoothly as the desktop version, and all of the same markets, promotions and in-play options are available to mobile users.

Safe and Secure

As NoviBet is regulated and licensed by the UK Gambling Commission, you can be reassured that the site is required to take the security and safety of players very seriously.

NoviBet employ 128-bit SSL encryption for all financial transactions, ensuring that these go through safely, and in addition, they are fully in compliance with all EU and UK Data Protection laws, so your personal details are protected. NoviBet appears to be one of the safest sports books in the European industry.

Excellent Customer Support

Another area in which NoviBet excel is customer support. For a start, you can access the NoviBet customer service option without even signing into your NoviBet account, simply by clicking on the relevant part of the home page.

The customer services options include the ability to contact them on a 24/.7 basis through live chat, email and telephone, but you can also get in touch with them through Skype. This is an additional contact option that we haven’t come across at any other site, but which underlines how forward thinking NoviBet are when it comes to customer support.

NoviBet Rating Criteria

  • Ability to bet in-store
  • Mobile App 8.0 /10
  • Variety of Markets 8.5 /10
  • Customer Care 9.5 /10
  • Easy Registration 8.5 /10
  • Bonus Offer 9.0 /10
  • Banking Options 8.0 /10
  • Loyalty Program 8.0 /10
Overall:8 /10
Up to £25

Conclusion: A Site For The Purists

NoviBet don’t have the high profile of some of the bigger names in the industry, but they have successfully created a sportsbook that will appeal to betting purists.

Their site is professionally laid out, focusing on giving you as much information as possible, and the range and depth of market they offer is better than all of their rivals. In addition, the smooth live betting, innovative and helpful customer service, and fast, efficient banking system all combine to make a pleasing punter experience. If you’re a fan of sports betting, this is one site that you should definitely check out.

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